How to write less and say more

by | Jun 5, 2023

Stop qualifying stuff. Sometimes disclaimers and qualifiers are important, but most of the time the people who’d be offended if you didn’t include them aren’t your ideal readers anyway.

Purple is a boring colour. Not that you shouldn’t like purple, but for the purpose of this post, purple is boring. Not always, but today.

It comes down to understanding one thing: you can’t make everyone happy. Cut the qualifiers and your core message will be bolder and unburied – so your writing will say more, with fewer words.

p.s. Did you spot the qualifier I snuck into the first paragraph?

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